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Since the heartfelt discussions at the 2020 Family Medicine Summit, the Alberta College of Family Physicians (ACFP) has been hard at work building a campaign that is rooted in our organizational pillars with a primary focus on the unique, trusted relationship between family physician and patient.
We knew we needed to create a different narrative, one that lets patients tell the stories and describe the unique value their family physician plays in their lives. We needed to give family physicians a chance to describe their experiences, their joys and struggles in their daily practices.
So much has happened since we met in March, so many more reasons have driven our work, our commitment, and our creativity to bring to you and to Albertans, the Heart of Family Medicine.
We continue to stand for you and with you. YOU are the heart of family medicine.
Terri Potter, BA, PMP, CAE
Executive Director, ACFP